The people I have met recently are quite different in age and economic level. Of course, the topics they talk about are also different. People in the 1970s and before talked more about the economic situation and career, while people in the 1980s talked more about family and direction. , people in the 1990s talk more about life and interests. Each generation has its own points of interest and understanding of the future, from which they can also see differences and future consumption trends and consumption satisfaction methods.
The current economic environment makes business a little tired, makes careers a little confusing, and makes life a little stressful. Especially when we face various unverified news every day, most of which are negative expansion and sadness in sensitive periods. Although consumers in the current environment cannot be described as glass-hearted, they are definitely fragile. They may lose a customer because of a little carelessness, no matter how loyal he was to the brand before. This also reflects a phenomenon in the consumer market. The appeal of brands is weakening and products will become the new king. At the same time, traditional brand theory may be redefined. On the other hand, after the return of rationality, what consumers need is the product and its core, not the brand. This is also a trend of future business changes.
There are two difficulties in real life. One is the difficulty of eating, and the other is the difficulty of making money. Some people say that if it were not for socializing and satisfying hunger, they would not want to eat all day, and they would not know what to eat when they want to eat. It seems that they have entered a state of desirelessness. This is a common state. In fact, it is also a rather scary phenomenon, especially for business operators. It is not scary for a company to have no sales. What is scary is the state of no sales. Ten years ago, there were many excellent brands that had good sales in the market. However, due to poor sales and weak brand activity, they have finally become second- and third-tier brands today. Just like what I said last week when chatting with several dealer friends from all over the country:The future is important, but the most important thing is your brand manufacturer’s judgment of the future. He told your brand that the future is more important than the future. .
Relatively speaking, those born in the 1990s have a much more tolerant and rational understanding of the present and the future. Some of them laughed at themselves and said: "We have never experienced the prosperity of the opportunity market, so we think that the current one is the best." This optimistic attitude and perspective on problems is indeed worth learning from many people. In the future, everything will become more moderate. Except for inheritance, the accumulation of wealth will not have much differentiation, because most opportunities are dull, and consumption will also become more neutral and dull. For business, this means moving from opportunism to foundationalismChange, from focusing on the head of consumption to focusing on the waist of consumption, only by doing a good job in the basic market can we have a future. This is the hard truth of new consumption.
Whether it is business or life, we all need a way to relieve stress and reshape our sales status. In the process of brand building, some people often complain that their agents lack loyalty and add other brands. Some brand manufacturers even warn their agents not to make ×× brands. This seems to be a brand attitude, but it is actually a manifestation of the brand's lack of confidence and operational capabilities. When the seller is in a strong position in the buying and selling cooperation, the agent may tolerate it and seem to be close to you. Once the buying and selling becomes unbalanced or the market environment is favorable to the buyer, the agent will fight back ruthlessly against you. Trump’s competitive logic has lost its market significance.
At the beginning of the month, Dr. Yin Hong’s double-happy dinner party can be said to have pushed the first half of the ceramic industry to a climax in 2019, and also kicked off the second half of the competition, giving the industry too much Inspiration and reference, especially in state reshaping.
As new consumption gradually moves onto the social stage and becomes an intermediate force in the market, it has become a trend for consumption to become dull. For the market and business itself, only by building the market foundation can we cater to the new round of demand. The basic market determines the future and outlet of the brand.
Author: Zhang Nianchao
