China Ceramics Network NewsOn September 4, 2019 (New York local time), New York Fashion Week kicked off. As the first Chinese sanitary ware brand to land in New York Fashion Week, Hengjie has "Chaoyipin" innovative technology bathroom space as the design element of national fashion clothing, brought a cross-border national fashion show that connected fashion with oriental charm, which made the audience feel amazing.
This fashion week, a number of platform activities with the theme of Chinese brands have been launched. Among them, the e-commerce giant Tmall cooperated with New York Fashion Week "Tmall China cool national trend pop-up store", attracting a large number of high-quality domestic products Brand participation, as the leader in advocating new domestic products for sanitary ware, Hengjie also set off the national trend with a new attitude and became one of the most watched domestic brands in the event exhibition area.
The national trend is coming, demonstrating the cultural confidence of Chinese brands
From Huawei to Li Ning, from Li Ning to the Forbidden City Cultural and Creative Industries, behind the seemingly sudden rise of the national trend concept is an inevitable product of the development of comprehensive national strength to a certain stage. It not only shows the current consumers' recognition of local cultural elements, but also shows The diversification and personalization of their consumption concepts.
This is the first time for a Chinese bathroom brand to appear in the International Fashion Week, showing fashionable consumers a charming image that combines Chinese tradition and contemporary trends. The trendy clothes are mainly blue, and the shape is impressive: the blue and white color combination with geometric splicing, the derivation of infinite space, makes people daydream about the beauty of traditional ink; the use of Song Dynasty palace elements, cranes and water patterns instantly revealed The implication of Chinese classical aesthetics; the calm blue gives the trendy clothes a more elegant and high-end atmosphere; the relaxation of Chinese characters strongly emphasizes the Chinese aesthetics of "one of the latest trends". A crane fluttering about to fly lands on the left shoulder of one of the windbreakers, while in the right pocket is the looming image of a smart sanitary ware product, matching the words "Top Trend" on the arm. Trendy design and Chinese elements collide perfectly in this way, and are magnified and interpreted in a cross-border fusion way.
Leading the national trend, new domestic products for sanitary ware call for intelligent manufacturing in China
After the exquisite design and Chinese cultural connotation that shined at this international fashion show, Hengjie’s strong product research and development and intelligent manufacturing capabilities remain. With“ As far as the Q9 in the bathroom space of "Top Trend" is concerned, the reason why this product is known as "Intelligence and Elegance" is not only its perfect appearance, but also the Hengjie patented technology contained in it is a key factor. Q9's one-touch knob, smart wing design, and smart flip function make it more convenient to use; the somatosensory seat, water vortex energy system, and live water instant heating technology make it more comfortable to use; and the five-layer safety protection and water and electricity separation design make it easier to use safer. Q9, which integrates 47 national patented technologies, reflects the common characteristics of Hengjie smart toilets that are convenient, comfortable and safe. Q9 also indirectly uses the influential platform of International Fashion Week to attract fans for China's smart manufacturing capabilities.
In addition to the Q9 smart toilet with both wisdom and elegance, the real eaves bathroom cabinet with high-rise cornices, the Yuntai Pavilion Guangle Oxygen New Wing Shower, and the new Chinese-style shower room with deep still water flow also interpret Hengjie's "trend first-class product" "Attitude - not only embodies the aesthetic conception of oriental life, but also a combination of trend and quality.
In fact, before the "trend products" shined at New York Fashion Week, Hengjie was already the only representative of the bathroom industry, and jointly launched the "New Domestic Products Intelligent Manufacturing Plan" with many high-quality IPs such as Tencent Home Furnishing and Wu Xiaobo Channel. ”, the purpose of this plan is not only to let the world see the Chinese temperament in domestic products, but also to see and experience the Chinese quality in domestic products.
Representing new domestic products at international fashion weeks is a two-pronged move to show off temperament and quality - the confidence comes from Hengjie's innovation and intelligent manufacturing capabilities. For Hengjie, the perfect combination of the "hard power" of production and R&D and the "soft power" of marketing to connect with the new generation of consumers is Hengjie's comprehensive interpretation of new domestic products in sanitary ware.
The national trend is a signal of the strong rise of Chinese brands. Hengjie will use this as a guide to continue to make new domestic products of sanitary ware glow with new value and continue to add luster to China's intelligent manufacturing.
(This article is provided by the enterprise)
