Looking at the current status of the domestic ceramic tile market, traditional brands are operating with heavy assets, product homogeneity is serious, marketing methods are similar, and price wars are becoming increasingly fierce... The way out for the ceramic tile industry is not clear, and No. 1 marble tiles have not been affected by this. Impact,The brand seized the opportunity, faced the difficulties, and attracted many agents to join.
As a leading brand of marble tiles, No. 1 Marble Tileshas recently signed multiple agents: Guangdong Heyuan, Jiangxi Jiujiang, Henan Luoyang, Fujian Wuping.
Facing the impact of the market environment, what kind of differentiated marketing does No. 1 rely on to stand out among many brands? What about standing out and getting favored by agents?
No.1 × Production Strength
No. 1 has domestic first-class manufacturing capabilities, 17 modern production lines, an annual output of 102 million square meters, and an output value of 5 billion yuan. The company's three major production bases are located in Heyun Town, Qingyuan and Baini Town, Foshan, with a total area of approximately 1.5 million m². It has 17 architectural ceramics production lines, equipped with more than 400 meters of ultra-long and wide-body kilns, 10,800-ton Italian Sacmi presses, System 12-channel inkjet printers and other internationally advanced equipment. The annual output of architectural ceramics is at the forefront of the industry. Strong manufacturing strength enables us to produce products of multiple categories and specifications, which can meet the personalized needs of various home decoration and engineering users.
No.1 × Product Design
The design charm of No.1 brand products lies inbringing the distance between people and homes closer and introducing high-grade international home lifestyle into space design and life. The products include eight series and hundreds of products.
The product system is very complete. Not only are products imported from Spain and Italy, but they are also diversified in specifications, colors, and textures, providing strong competitiveness for selection through different channels. .
No.1 × Channel Resources
No.1 marble tiles have the advantages ofsound service system and broad channel resources. No. 1 has been featured on CCTV many times and in 28 key airports across the country. High-speed rail advertisements cover 262 cities and 332 high-speed rail waiting rooms across the country.
△Headquarters King and Queen Concert
△ Reached cooperative relationships with a number of well-known real estate groups
△Project Case
No. 1 ×One International
Faced with the changes in consumer channels in the industry, No. 1 is also constantly improving and optimizing its industrial layout, enhancing market competitiveness and promoting active innovation to better serve consumers. In 2020, No. 1 marble tiles introduced production in the origin area and internationally imported building materials products, integrating high-quality resources from high-end brands such as Italian ISLA tiles, Spanish AZUVI tiles, and HALCON tiles. The imported ceramic tiles introduced are quite rich in categories, integrating the four major trend products of global marble tiles, wood grain tiles, cement surface tiles and fabric surface tiles to achieve the beauty of design, life and application.
In general, agents value No. 1 marble tiles’ international resources, product advantages, and strong financial and marketing capabilities. Yihaohui has always provided differentiated products and services, allowing partners to grow together and realize value growth.
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