Lv Yuguan, a distributor of Lion Ceramics in Tengzhou, started to join Lion Ceramics in 2016. Under his leadership, the Tengzhou Lion team is determined to forge ahead, and its operating performance has been steadily increasing. Its combat effectiveness is among the best among nearly 100 ceramic tile brands in Tengzhou. The popularity and influence of Lion Ceramics in the local area have also continued to increase.
Today, please follow the reporter's transcript and walk into Lu Yuguan's "brick-moving" life.
The person least suitable for doing business
Lv Yuguan had experience in the military. After he was discharged from the army, he was assigned to work at the Tengzhou Water Supply Company.
In this unit, Lu Yuguan spent many years of leisurely days working one day and taking three days off. Due to the ease of work and free time, he often helps friends who are doing decoration. As time went by, he came into contact with more building materials and found that the demand for ceramic tiles was very large. He felt that the prospects of doing business in ceramic tiles were promising, so he came up with the idea of doing business in ceramic tiles. After hearing about it, his friends also expressed support for his idea. Although his economic conditions were not very good at the time, and the investment in ceramic tile business was relatively large, he still believed that a business with a large investment would have high returns, so he decisively entered the industry. At that time, it was 2004.
The picture shows Mr. Lu Yuguan, chairman of Lion Ceramics Tengzhou flagship store, is beautiful Life silhouette
As the saying goes, everything is difficult at the beginning, but Lu Yuguan did not find it difficult to start a ceramic tile business at the beginning. At that time, he ran a mom-and-pop shop without a single clerk. He had to rely on himself and his wife to do everything. He was often too busy to have time to eat. But he did not suffer from this. Instead, he was often busy selling bricks while squeezing out time to participate in various studies and trainings, looking forward to building his own team. It is precisely with this ambition that his ceramic tile business gradually transitioned from a mom-and-pop shop to a team-based, professional and brand-oriented business.
Although he later achieved success in the ceramic tile business, Lu Yuguan laughed and said that he was "the person least suitable for business." Because he felt that his shop assistants could sell bricks better than himself, "All I can do is bring them together, learn together, make progress together, make money together, and share all the money they earn with everyone." ".
The picture shows the Lion Tile Tengzhou flagship store team photo
In the reporter's opinion, the person who is least suitable for business has mastered the secret of making the business bigger and stronger: rely on the team and lead the team to grow together.
The picture shows the opening scene of the Lion Tile Tengzhou flagship store< /span>
Joining hands with the Lion King is a kind of fate
Just like it was a coincidence to start the ceramic tile business overseas, Lu Yuguan believed that joining Lion Ceramics was also a fate.
One year while attending an exhibition in Guangdong, Lu Yuguan heard from his peers that he had operated Lion Ceramics, and the product quality was very good in all aspects. The chairman's business ideas and specific methods were of great help to the dealers. , and the market potential is huge. Therefore, he was a little tempted and immediately went to the Lion Tile headquarters to inspect.
The picture shows the market center of Lion Ceramics Marketing Company
One-on-one customized assistance at the Tengzhou flagship store
After his first close contact with Lion Tile, Lu Yuguan immediately decided to join. However, at that time, Lion Ceramics already had a distributor in Tengzhou, so he could only choose to join another brand of Lion Enterprises and a brother brand of Lion Ceramics - Mingyu Ceramics. In just one year, he increased the sales of Mingyu Ceramics in Tengzhou to more than ten times the local sales of Lion Ceramics. In this way, he replaced the original regional distributor of Lion Ceramics and became the Tengzhou distributor of Lion Ceramics.
Having joined Lion Ceramics for nearly five years, Lu Yuguan said that the Lion brand is very good. Compared with other brands he has operated before, including some larger brands in Guangdong, LionWang Tile is more concerned about dealer development. For example, he said that when he first started operating Lion Ceramics, the sales and marketing departments of the headquarters specially sent people to conduct research on the Tengzhou terminal market and came up with a relatively detailed planning plan. The Tengzhou Lion team operates according to this plan and achieves performance growth step by step with the precise assistance of the headquarters sales department and marketing department.
Confident in future development
It is said that in recent years, especially since 2018, the ceramic tile industry has experienced overcapacity, channel fission, and retail shrinkage. Both manufacturers and dealers have encountered a cold winter, and everyone from the upstream to the terminal has suffered.
The picture shows the hot sales scene of Lion Ceramics Tengzhou flagship store
Even in such a difficult situation, Tengzhou Lion's performance has remained at a stable level, but the growth has been relatively slow. Lu Yuguan said that although the retail market of most dealers has generally shrunk, Tengzhou Lion's retail performance is still considerable, accounting for more than 70% of total sales.
Although the sudden COVID-19 epidemic in 2020 has had an immeasurable impact on the ceramic tile industry and even the entire national economy and social development, Lu Yuguan is still confident about the future development of Lion Ceramics in Tengzhou.
His confidence comes from the "three magic weapons
First, products. Whether the products of Lion Ceramics are good or not, customers who have purchased them have the most say. After so many years, most customers who purchase Lion tiles still highly recognize the designs, colors and quality of Lion tiles.
The picture shows the customer witness scene of Lion Ceramics Tengzhou flagship store
The second is the team. Tengzhou Lion King has a strong team of nearly 20 people. Lu Yuguan has been operating ceramic tiles for 16 years, and one of his team membersAn old employee has worked with him for 13 years. Under his leadership, and with the help of the Lion Ceramics headquarters, the Tengzhou Lion team has continued to improve through learning and training, and its overall combat effectiveness can remain in the top three among the teams of nearly a hundred local ceramic tile brands.
The third is service. Lu Yuguan analyzed that today's customers like to compare. If the products provided by merchants are similar and the prices quoted are similar, they will compare the services of the merchants. Who provides services that make them feel more professional, and who creates a more professional service? They will choose whoever offers a better consumer experience. The store clerk's words to guide customers, including all the details they show during the process, may determine the customer's choice. On the basis of having a strong team, Tengzhou Lion's service is well-known, and its advanced practices are often imitated by the teams of other ceramic tile brand dealers.
The picture shows the launch ceremony of the Lion Ceramics Tengzhou flagship store installation competition< /span>
Interview notes
The interview was not long, just over forty minutes, but Lu Yuguan left at least a lot of deep impressions on the reporter. The first is optimism, full of confidence in speech and behavior; the second is the love of learning, the word "learning" is mentioned no less than 10 times, and most of them are annotated with practical actions of training; the third is to be broad-minded and to learn from each other or learn from peers. I am positive that it is imitation, and that only with competition can progress be achieved.
Finally, let us jointly wish this excellent dealer who is still confident in future development despite the difficult situation of the industry, and also hope that with the further support of Lion Ceramics in the future, Tengzhou Lion can continue to consolidate retail channels and expand design New channels such as division, assembly, and engineering have achieved new highs in performance!
Since the establishment of Lion Ceramics, the general orientation has been to take root of family culture in the company. Over the years, Lion people have always adhered to the proposition of "employee-centered, customer-centered, and society-centered" proposed by Chairman Liu of the Group. The three original aspiration of "responsibility is our own responsibility" is the mission of the enterprise. We have repeatedly started from the sense of corporate responsibility and interpreted the social responsibility that a large enterprise should have in the most simple way. In the future, we will continue to join hands with the Lion family members across the country to "give and Starting from the altruistic thinking of "giving is the highest wisdom to obtain wealth", we will achieve success for our family, forge ahead, pioneer and innovate, and transform the Lion King's family intoThe cultural operation concept is spread to the wider land of China!
(This article is provided by the enterprise)
