Text/Hong Xiaochun
Today is December 3, and the 2020 Guangzhou Design Week officially kicks off. Although the temperature in Guangdong has obviously cooled down, the enthusiasm of visitors remains undiminished. The theme of this Guangzhou Design Week is "Happiness", which is "play" in English. How to interpret its meaning? Having such a slate brand booth reflects the essence of it.
Although it is the first time to appear in Guangzhou Design Week, as a high-end slate brand, Jiangjun Slate has made an extraordinary move and created a unique "Creation" concept pavilion. It is said that everyone who has been to this booth has to say sincerely: "I really know how to play." That’s right, being able to play means “play”, and being able to play means “happy”.
So what exactly does this slate brand that is the most popular at Guangzhou Design Week do? Please follow the reporter's lens to find out.
Everything is possible
Create unlimited possibilities
The design concept of the "Creation" Concept Pavilion of Jiangjun Slate 2020 Guangzhou Design Week originates from the concept of "everything is possible".
As we all know, although slate originated in the construction and ceramics industry, it was designed to cross-border. It can cross-border the bathroom industry, the customized home furnishing industry, and even the electrical appliance industry. What General Slate wants to convey to everyone through Guangzhou Design Week this time is that slate is based on the cross-border standard configuration and can also "create things and play with new possibilities".
The future development of rock slabs can create unlimited possibilities. It may be enthusiastically sought after by the home furnishing industry and become a performance beast of new materials; it may also suddenly be priceless and turn into many interesting crafts/arts; or it may enter some completely new fields and may even become a new trend. ; In fact, it is much more than that. Slate may also encounter many new technologies, new designs, and new partners... Jiangjun Slate tells us that the application of slate is not only limited to the construction, ceramics and home furnishing industries, but also runs through us. All aspects of life, including clothing, food, shelter, and transportation, can be applied in any field.
As long as you think big, anything is possible! Through exchanges and collisions with "unfamiliar" designers at the Guangzhou Design Week, Jiangjun Slate has given birth to a new "species" of slate.Many new discoveries and new possibilities. The reporter interviewed a number of designers who lingered in the "Creation" concept pavilion. They all said that the booth design of Jiangjun Slate has a certain degree of leadership. It abandons the deliberate patchwork of shapes to express products and retains the surprise of creation and innovation. The concept of "creation" is naturally revealed in the details, and the memory points are very clear.
The concept of "creation" shows the outside world from another aspect: diversified, multi-modal, multi-field all-round development will be an important direction for the Jiangjun slate brand. General Slate will also create a future full of infinite possibilities in new fields!
Those who pursue the most exquisite works
Nothing is not round
Zhang Ying, a great scholar of the Qing Dynasty, said in "Congxun Zhaiyu": "The heavenly body is extremely round, and all things are extremely exquisite, and there is nothing that is not round. The ultimate virtue of the saints, the ancient and modern literature, Dharma, and even the art A skill must be extremely round and then reach its peak." It can be seen that "circle" represents the law of the universe in traditional Chinese culture, is a philosophy of life, and is also the law of pursuing aesthetics.
The overall structural shape of the Jiangjun Slate "Creation" Concept Pavilion is circular, which is a concrete manifestation of the brand's attitude of embracing all things in the world and pursuing ultimate excellence. Jiangjun Slate also hopes to convey the concept of "creating things and playing with possibilities" through this kind of shape. On both sides of the booth, we can see a multi-directional rotating shape; looking down from a high place, there is the word "Creation" on the top of the booth, and the shape is like a high-speed rotating fire wheel; when you are inside, you can feel the space moving from the center of the circle. Extending infinitely in all directions.
In the field of design, "circle" can be said to be the most unpredictable element. For designers, circles can be flat, three-dimensional, multi-dimensional, or even abstract. The reporter came to the Jiangjun Slate booth for personal experience and found that Jiangjun Slate integrated many of the new products on display into the "Creation" concept pavilion, presenting a more experiential product scene and exploring products from a new perspective. The infinite possibilities of its form and senses are similar to the "circle" culture.
The person in charge of the General Slate booth revealed to reporters: "The new products we exhibited this time are different from previous slates in terms of color and specifications. Traditional slates have a relatively clear application system in the home field, and The large-sized stone slabs prepared by General for the design week such as Palace Jade, Van Cleef & Arpels, Bursa Grey, Yali White, Atlantis, Pearl White, Violet, and Wizard of Oz have certain differences in the market. , scarce products are more suitable for designers to break the rules and create more possibilities. ”
As an intelligent modeling enterprise that integrates R&D, production, and processing, Junjun just confirms the point mentioned above - those who pursue the most exquisite works will always have a round shape. Jiangjun slate is the light of domestic slate brands, and it is most appropriate to use "circle" to express its strong "internal strength". Some people may be wondering, why is it internal strength instead of strength? Although the internal power of martial arts masters in movies and TV shows is purely fictional, the internal power of a company is real. It is a "circle" condensed by the company's hard power, product power, imagination, and design power. At the same time, it constantly radiates energy around, allowing those who understand Jiangjun's corporate culture to be influenced and infected.
Internet celebrity check-in place + welfare delivery
Play boldly and get more excitement
Do you think that in Guangzhou Design Week you will not only see designs but also products? NO, NO, NO! As the most "playful" slate booth, the "Creation" Concept Pavilion not only attracted tens of millions of internet celebrities to take photos and check in, but also prepared many welfare gifts!
The Jiangjun Slate booth has specially set up a food redemption area and a gift redemption area. You can participate by scanning the QR code. Of all things in the world, food is the only thing you can’t live up to! In winter, hold a warm cup of Starbucks coffee to accompany you while strolling around the exhibition elegantly; take a bite of sweet macarons and admire the designs that are so beautiful that they bubble up. At the same time, the prizes prepared by General Yanban also include high-value laser bags that eclipse Gucci and Prada, and copper pens that are essential for literary and artistic young people. With the blessing of these concave-shaped artifacts when taking photos, you must be the most stylish person in the circle of friends today!
As one of the visitors, C Jiang felt the sincerity and warmth of the General Rock Slab. She said that this was the second time she walked to the General Rock Slab.booth. C-chan explained: “At first, I was involuntarily attracted by the design of the exhibition hall. Then the second time, I met some little sisters on the road. They said the bag in my hand was very nice and asked where I got it, so I went there again. Come over here." Mr. K, who is born in the 1990s, also expressed his love for Jiangjun Slate. He believes that through the interaction at the exhibition, he can see that Jiangjun Slate is a very dynamic brand. Mr. K said: "The animation of them projecting some light and shadow on the gray slate on the wall is quite interesting. Young people will be more likely to be fans."
Why do young people fall in love with this slate brand? Because it has established an intimate connection with the visitors through this exhibition, allowing everyone to "play" boldly, have fun and have fun in the "Creation" concept museum. Jiangjun Yanpan even captured young people’s preference for watching live broadcasts. On the opening day of the design week, it conducted a full live broadcast on the official WeChat video account, leading friends who could not come to the scene to “walk around the exhibition”. High-end, fashionable, interesting and playful, these qualities make everyone who comes into contact with General Slate become younger in mentality.
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Playing seriously is an attitude. The fun-loving DNA gives the design more driving force, and the world becomes an interesting space. General Slate drives those interesting souls to break the conventional rules, boldly pursue breakthroughs and innovations, and play with new possibilities!
Speaking of which, if you want to know how fun the Jiangjun Slate "Creation" concept museum is, it's better to go to the site to see and experience it in person. Hall 2, Pazhou Poly World Trade Expo Center, Guangzhou, No. 2D22-2D25, remember to check in!
Author: Hong Xiaochun
