"Look at the various aspects of the pottery industry and comment on the pottery people.
You have stories and I don’t drink. The truth is just as easy to get drunk on.
The 6th issue of [Spicy Commentary] is coming, please prepare watermelons and small benches for ceramics people. ”
On December 10, the Foshan Ceramics Industry Association issued an announcement stating that the "Foshan Ceramics" collective trademark (No. 26274559) applied for registration by the Foshan Ceramics Industry Association has been officially obtained by the State Intellectual Property Office on September 14, 2020. approve.
On December 11, the deadline for Foshan standard product declaration was reached (Foshan Municipal Administration for Market Regulation issued the "Notice on Carrying out Foshan Standard Product Application" on November 12, stipulating that the deadline for submitting application materials is December 11 ).
For a time, this matter quickly developed, attracting industry experts and media to write articles and express their opinions. Industry people also discussed it, either privately exchanging opinions with each other, or in the context of articles published by industry experts and media on their respective WeChat public accounts. Express your views publicly in the message area.
The "Notice on Carrying out Application for Foshan Standard Products" (hereinafter referred to as the "Notice") of the Foshan Municipal Administration for Market Regulation clearly states that products that can apply for Foshan standards include the 10 categories of products covered by the first batch of Foshan standards that have been released, including Tiles, Ceramic plates, toilets, shower rooms, electrical appliances, etc.
"Are the good days of fake "Foshan bricks" over?" published on the WeChat public account of China Ceramics Network on November 21st? ! 》In the article, Brother Chan has already commented on this matter.
The "Notice" stipulates five conditions for Foshan standard product declaration, among which "Enterprises registered in Foshan City must have been registered for more than 3 years and have independent legal person status", " The production address of the declared product is within the administrative area of Foshan City" These two items are closely related to the region.
According to the provisions of the "Notice" at that time, only ceramic companies whose company registration place and declared product production place are in Foshan can apply for Foshan standards.
For ceramic companies whose company registration place and factory are not in Foshan, they do not meet these two conditions, and there is nothingSo easy to say. For ceramic companies whose company registration is in Foshan and whose factories are not in Foshan but are located in other parts of Guangdong, these two conditions put them in a very embarrassing position; because even if their products fully meet or even exceed the standards of Foshan , and are not qualified to apply for Foshan standards.
However, what Brother Chan said was that "according to the provisions of the "Notice" at that time", things have changed.
On December 1, the Foshan Municipal Administration for Market Regulation issued the "Supplementary Notice on the Declaration Conditions for Foshan Standard Products." The content of the notice is as follows:
In order to expand the influence of Foshan standards work and clearly guide enterprises to carry out application work, the application conditions for Foshan standard products in the original notice are now supplemented. The relevant information is notified as follows:
1. The applying enterprise must be an enterprise registered in Foshan City, with a registration time of more than 3 years, and an independent legal person status.
2. The production address of the declared product is within the administrative area of Foshan City,or the applying enterprise is a headquarters enterprise, and the R&D, marketing and after-sales service of the declared product are all provided by the applying enterprise Be responsible, implement integrated management of standards, quality, and brand, and handle declared product quality issues in a unified manner.
3. The owner of the trademark used in the declared product is an enterprise registered in Foshan City, and the owner of the trademark is the applicant enterprise or the headquarters enterprise.
Other application conditions remain unchanged.
This is very interesting. As soon as the supplementary notice is released, does it mean that ceramic companies whose company registration is in Foshan and whose factory is not in Foshan but is located in other parts of Guangdong are immediately eligible to apply for Foshan standard products?
In this regard, someone expressed his opinion behind an article about the "Foshan Ceramics" collective trademark published by an industry media WeChat public account.
"I hope it won't go too far. It would be better for the government not to interfere with the company's original market and product positioning."
“It always feels unreliable to work with these industry associations. Basically, it will be done to collect money in the future. Will it promote the industry?Development is hard to say. ”
Brother Chan believes that it is a good thing that the Foshan Ceramics Industry Association applies for the "Foshan Ceramics" collective trademark and Foshan City launches the application for Foshan standard products, which will help stimulate ceramic companies not in Foshan production areas to pay attention to product quality and brand building. It will have a positive effect on Foshan ceramics and even the entire ceramic industry; however, its potential negative impact also exists, and it will "attract" some ceramic companies from non-Foshan production areas to take advantage of opportunities and use shortcuts to declare their products as Foshan standard products, which will Its own brand packaging is "Foshan Ceramics".
The ceramic industry should not become a special industry that places too much emphasis on the place of origin. In fact, the place of origin is not that important. The product itself and the series of values carried by the brand, including product quality and service level, are important. The premise is that every ceramic company, including Foshan ceramic companies and foreign ceramic companies, pays enough attention to product quality and brand building. .
Of course, the government can put an end to counterfeit Foshan bricks, as long as it uses administrative means to force every ceramic company to clearly indicate the origin of its product packaging boxes - no exceptions will be made without discrimination!
Author: Chan Can
