Just like China's cities strongly yearn for trillions of GDP, China's construction and ceramics companies eagerly yearn for tens of billions of revenue.
As early as 2009, Dongpeng Holdings described the "Double Centenary" vision of "a century-old enterprise, tens of billions of Dongpeng"; in 2018, Bode Group Proposed a goal of achieving revenue of 10 billion within five years from 2020 to 2024; in 2019, Shuncheng Group also proposed the goal of becoming "the world's leading construction ceramics group" as a "Double Hundred" ( Ten billion annual sales, century-old ceramic enterprise) vision struggle... In recent years, "tens of billions" has become the grand dream of many well-known ceramic construction companies.
After Weimei Group's revenue exceeded 10 billion for two consecutive years in 2019 and 2020, another building ceramics company has sounded the clarion call to sprint for 10 billion in revenue.
On February 23, at the New Pearl Ceramics Group's 2021 New Year work meeting, Chairman Ye Delin proposed The group’s goal of “10 billion” in the next three years and 2021 has been set. Regarding the goal for 2021, his original words were "Sprinting for tens of billions and dedicating a centenary to the founding of the party".
Ye Delin proposed the goal of "10 billion"
The theme of this meeting is "Gathering the wisdom of thousands of people and sprinting towards tens of billions", which is obviously intentional and fully reflects the New Pearl CeramicsThe Group attaches great importance to achieving its revenue target of tens of billions.
Pull the time back to six years ago——
At the end of January 2015, at a home furnishing forum, Huang Jianping, chairman of Weimei Group (Marco Polo Ceramics), humbly asked Dong Ming, the head of Gree,Zhu asked for advice on how to make the company 10 billion, and Dong Mingzhu replied: “Any consumer who wants to decorate will definitely spend more on ceramic tiles than air conditioners. If you ask me how to make 10 billion, I am not interested.” strong>
Dong Mingzhu's "ruthless" answer was like a blow to the head, making many pottery builders who had long been sitting in a well watching the sky and indulging in self-pleasure feel embarrassed and even inferior. But as an industry leader, Huang Jianping should not be like this. He must have secretly made up his mind at that time to strive to achieve the goal of Weimei Group's revenue of tens of billions.
In China, the building ceramics industry has long maintained a market size of 400 to 500 billion yuan, and the development soil is not unfertile. However, it has not been able to breed a company with a revenue of 10 billion yuan for decades; and the air-conditioning industry The market size is only about 200 billion yuan (the market size of the entire home appliance industry is about 800 to 900 billion yuan), but it has already given birth to "giant companies" whose revenue exceeded 100 billion for the first time in 2013 and 200 billion for the first time in 2018. "Gree.
Although different industries have different environments, and the revenue of leading ceramics companies and leading air-conditioning companies cannot be compared bluntly, such a comparison does make the ceramics people feel embarrassed.
A few years later, a ceramics company finally came to take the lead in the ceramics industry.
In 2019, Weimei Group’s revenue reached 10,890.95 million yuan, ranking among the “Top 500 Private Enterprises in China’s Manufacturing Industry in 2020” (For details, please refer to the report released by the All-China Federation of Industry and Commerce on September 10, 2020 "List of the Top 500 Private Enterprises in China's Manufacturing Industry in 2020"); In 2020, it stabilized its tens of billions of scale in the adverse market environment (See the launch site of Keda's new headquarters building on December 28, 2020 Huang Jianping answers questions from the media).
Weimei Group ranks among the "Top 500 Private Enterprises in China's Manufacturing Industry in 2020"< /span>
Let’s go back to February 23——
Under the unfavorable situation of severe overcapacity, sluggish market demand and the COVID-19 epidemic in the construction and ceramics industry, Xinmingzhu Ceramics Why does the group have the confidence to shout the slogan of sprinting to tens of billions?
The greater the crisis, the greater the opportunity for leading companies to integrate the market. This is true for all walks of life, and the construction and ceramics industry is no exception. In recent years, the development of the building and ceramics industry has entered a bottleneck period. Overcapacity, channel fission, and consumption upgrading have resulted in increasing brand concentration. The Matthew Effect of "the strong gets stronger and the weak gets weaker" becomes more and more obvious. Construction and ceramics companies provide favorable conditions for rapid development. For example, leading ceramic construction companies such as Mona Lisa and Oceano have achieved rapid development in recent years by relying on the strong momentum brought by listing, with their revenue and profits increasing year by year. .
After 27 years of development, the Xinmingzhu Ceramics Group already has production scale, green The four core advantages of environmental protection, intelligent manufacturing, and innovative research and development have created Guanzhu, a highly competitive brand in the market, with strong strength to sprint to "10 billion".
New Pearl CeramicsThe Group’s Four Core Advantages
The survey data of the "Ceramic Industry Long March V-China Tile Production Capacity Survey" jointly launched by "Ceramic Information" and the China Building and Sanitary Ceramics Association show that among the top 20 ceramic construction companies in the country in terms of ceramic tile production capacity, New Pearl Ceramics Group ranks first with 44 production lines and an annual production capacity of 221.4 million square meters; Weimei Group has 50 production lines and 218 million square meters The annual production capacity ranks second; the third, fourth and fifth places are ASUS Ceramics Group, Hongyu Group and Dongpeng Holdings respectively.
Since the Foshan Enterprise Federation and Foshan Entrepreneurs Association released the "Top 100 Foshan Enterprises" for the first time in 2019,"Since the list, New Pearl Ceramics Group has been on the list for two consecutive years, ranking 31st in 2019. In 2020, it rose to 30th place; the entry threshold for the "Top 100 Foshan Enterprises in 2020" is 2.7 billion yuan, which is basically the same as the entry threshold for the 2019 list.
Xinmingzhu Ceramics Group was listed among the "Top 100 Foshan Enterprises in 2020"
At the same time, New Pearl Ceramics Group is also actively embracing the capital market. Ye Delin said in his 2021 New Year's message, "This year (referring to 2020), the group's listing work has been steadily advancing, and we have in-depth cooperation with powerful companies such as Canadia Capital, Evergrande Real Estate, and Midea Real Estate to integrate everything that can be integrated. resource".
I believe that Xinmingzhu Ceramics Group, which has so many advantages, will surely achieve its "10 billion" goal in 2021 "Goal, I also believe that in the near future, the New Pearl Ceramics Group will achieve "tens of billions" with capital wings. The goal will soon be sprinted to "20 billion". I believe that with the transformation, upgrading, elimination and reshuffle of the construction and ceramics industry, more tens of billions of companies will emerge...
Author: Zhuifeng
