On March 28, the 16th anniversary ceremony of Xiangda Group was held grandly at Wangge Hotel, Xiqiao Town, Foshan City. Xiangda Group Chairman Mr. Su Shaoheng and his wife Ms. Gao Weihong, director Mr. Su Shaowen, production president Mr. Su Guangnian, marketing president Mr. Su Binnian, production general manager Mr. Guo Chunxiang, financial director Mr. Li Mingjing, Xiangda semi-finished product factory director Mr. Chen Jinyong, finished products Mr. Huang Jiasheng, director of the processing plant, Mr. Yang Huirong, technical director of Xiangda, Mr. Ou Jintong, general manager of the first marketing center, Mr. Qiu Guosheng, general manager of the second marketing center, Mr. Zhao Xin, general manager of Guangdong Zhongyan Business Department, and general manager of Color Brick Department Mr. Gao Zhifeng, Assistant Marketing President Mr. Yang Junhong, General Manager of the Group’s Market Strategy Department Ms. Xu Xiuwei, heads of various brands/departments and other company leaders, suppliers, dealers, industry mainstream media/associations, guests from all walks of life and Xiangda Group employees, A total of more than 1,500 people gathered together to recall the history of Xiangda, witness the growth of Xiangda, recount the profound friendship, and look forward to a bright future!
Event site
This grand event, with the theme of "Together with Xiang to achieve a prosperous age", follows the main line of "gratitude" from previous anniversary celebrations, emphasizes the core idea of steady growth of win-win development, discusses the industry situation and opportunities, and clarifies the development direction and Goal to provide strategic support and strong confidence for 2021.
Based on the present and speaking to the future
Mr. Su Shaoheng, Chairman of the Group, delivered a speech
At the dinner, the chairman of the group made an opening speech, expressing a warm welcome and heartfelt thanks to all the guests for coming! The chairman reviewed the three seven-year plans of Xiangda Group and called the third seven-year period starting from 2019 the "era of intelligent slate manufacturing". In 2019, the group established a strategic cooperation with the Italian Sacmi Group, successfully introduced a 38,000-ton continuous roller press and related production equipment, and built the group's first slate production line, taking a key step in the era of intelligent slate manufacturing. In the same year Founded the third largest segment of the group - Guangdong Zhongyan.
After one and a half years of development, five slate production lines have been built, becoming an "ItalianItaly's Sacmi China Demonstration Factory" and "Spain's Itaga Asia-Pacific Slate R&D and Application Joint Research Center" have also become the drafting units of the "Ceramic Slate Group Standard". Guangdong Zhongyan has also achieved great results in performance , playing an important role in the field of rock slabs in the industry. With the joint support of Deli Brothers, Xiangda Chuangzhan and Guangdong Zhongyan, the group's overall performance and industry image have reached a new level.
The chairman said that since slate has been officially mass-produced in China, due to its wide range of applications, the attention and demand for slate in home decoration, tooling, home furnishing, customization and other fields have continued to increase. At present, Xiangda Group has a good foundation for the output of finished sheet products. In the future, the group will focus on exploring broader application fields of slate in the pan-home sector. We believe that more home spaces will use our products in the future. Xiangda Group's slate products will surely lead the material revolution in the pan-home sector! The chairman pointed out that these achievements cannot be achieved without the joint efforts of all Xiangda people, as well as the continuous attention and support of dealers and partners across the country. He said that in the future, the group will provide more sales policies and more high-quality and highly competitive differentiated products to create a better future with everyone!
Mr. Su Guangnian, President of Production, delivers a speech
Mr. Su Guangnian, President of Production, said in his speech that the two titles of "Sacmi China Demonstration Factory" and "Itaga Asia-Pacific Slate R&D and Application Joint Research Center" are the industry's recognition of our group, and more importantly It is an affirmation of the comprehensive strength of our production base! Since entering the group's third seven-year development plan in 2019, within two years, the group has completed the upgrade and improvement of production equipment, production technology, personnel structure, management system and other aspects of the production base. Today, five slate production lines have been completed and put into operation, four sets of equipment imported from Sacmi, Italy are also in full swing, and the safety production level of the factory environment and workshop has reached a new level.
Providing sufficient product competitiveness for terminal dealers and partners is an important goal to continuously improve and optimize productivity. Combining the deepening and upgrading of the slate segment, the group's current product line has extended from traditional architectural ceramic stone products to slate products that can meet the needs of whole-house custom decoration and furniture applications. The breadth of the product line is rare in the industry. In terms of slate products, the Group has completed the basic layout of full thickness, multiple specifications and multiple processes. At the upcoming Ceramics Expo, the group will have more revolutionary slate products on the market to further improve the product layout of slates.
Marketing President Mr. Su Binnian delivers a speech
Mr. Su Binnian, President of Marketing, said in his speech that in 2019, the group entered the third seven-year development plan and once again entered a stage of rapid development. Especially since August 2019, after reaching a strategic cooperation with the Italian Sacmi Group, the group has been recognized by partners inside and outside the industry with a new look and a new height. This year, the Group will continue to participate in a number of iconic pan-home furnishing exhibitions and seek new breakthroughs and growth in the pan-home furnishing field.
At the time when rock slabs are in the spotlight, the group has maintained rapid development since it crossed over into the field of rock slabs. In one month since I started working at the beginning of this year, the total order amount received by Guangdong Zhongyan, a subsidiary of the group that specializes in slate products, has exceeded the 100 million yuan mark! Guangdong Zhongyan, which has been established less than two years ago, has become the troika of the group together with Deli Brothers and Xiangda Innovation.
In the future, the group will continue to use ceramic products as the basis, and on the basis of deepening and consolidating the ceramic sales network of Deli Brothers and Xiangda Chuangzhan, using Guangdong Zhongyan as a breakthrough point, it will advance across borders in the pan-home furnishing field and create Multi-dimensional three-dimensional sales network. It is believed that with the joint efforts of the troika and combined with the group's transformation and upgrading strategy, the industry landscape will be rewritten again.
A crowd of guests and friends gave a toast to the senior management
Best wishes to the group on its 16th birthday
Toast from senior management of the group
A wonderful night of celebration
The gala dinner integrates entertainment and interaction, with wonderful song and dance performances and exciting lottery activities interspersed with each other. There is also a video show that combines technology and beauty. This event alsoAlan Tam imitation show actor Wei Chen was specially invited to help out. The ceremony featured a fusion of food and music, laughter and blessings, constant surprises and many highlights, bringing a splendid feast to the guests and friends.
Lucky draw with surprises
Group leaders taking photos with award-winning guests
The most exciting part was the lucky draw. The company spared no expense to give away Huawei mate40 Pro 8+256G high-configuration mobile phone, Huawei tablet, multi-function food processor, air fryer, garment steamer and other five items to the lucky guests at the scene. Nice gift. Every draw of a grand prize arouses envy and screams from the audience.
Concentrate our efforts to create greater glory
Thank you for the past and pay tribute to the future. Over the past sixteen years, Xiangda Group has overcome all obstacles and worked diligently on the road of company development. Facing new historical opportunities and in the great era of the rise of the national destiny, Xiangda Group will not forget its original aspirations, forge ahead, seize new opportunities, and create new glories!
Xiangda Group
