Intangible Cultural Heritage Construction&818 Brand Day
2021 is the third year of Grace Ceramics’ intangible cultural heritage integration plan. Grace launched the [Intangible Heritage Construction] and 818 Brand Day activities with the theme of “Boundless·City Transfer”. From July 28th to August 22nd, Grace [Intangible Cultural Heritage Camp] joined hands with 7 cities to conduct mutual exchanges and experiences of intangible cultural heritage, activating the city’s outstanding heritage and ginseng to enter the camp, with 18 experts and many consumers The authors use their own way to show off their innovative ways of inheriting intangible cultural heritage. While promoting the revitalization of intangible cultural heritage, let Grace Xiangyun gauze slate be seen and used by more people, making intangible cultural heritage a confident domestic product. The Unbounded City Legend Awards Live Broadcast Ceremony held in Xi'an is the ultimate show of Grace [Intangible Heritage Creation] and 818 Brand Day activities.
A grand show in the city, inheriting the intangible cultural heritage!
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The first creation camp in the intangible cultural heritage world - [Intangible Cultural Heritage Creation Camp] came to a successful conclusion
On the afternoon of August 22, the Grace 818 Brand Daily Unbounded City Spread Award - and the first show of the third generation Xiangyun gauze slate in Xi'an station was held at the home of the Grace flagship store in Xi'an Daming Palace. , the five major branch venues across the country Yulin, Zhoushan, Zhengzhou, Shijiazhuang and Shangrao will be broadcast live.
Yulin store
Zhoushan store
Zhengzhou store
Shijiazhuang Store
Mou Li, deputy general manager of Xi'an Daming Palace Building Materials and Home Furnishing Co., Ltd. and general manager of Xi'an Daming Palace Decoration, Huang Lu, brand convener of Grace [Intangible Cultural Heritage Construction], emerging young artist, and Guangzhou Intangible Cultural Heritage Communication Ambassador, Guo Junqi, general manager of Shaanxi Xinghong Real Estate Co., Ltd. and Xi'an Grace Tile, Hu Yi'e, Shaanxi regional director of Grace Tile, Simizi, a popular national style star on Douyin, executive deputy general manager of Shaanxi Xinhong Real Estate Co., Ltd. and Xi'an Grace Tile. Chen Zhifu, as well as representatives from Sina Home Furnishing, Ceramic Information, Huaju.com, Shaanxi Consumer Network, Sina Shaanxi, Sanqin.com, Xi'an Daily, Xi'an Evening News and many other media representatives attended the event.
The first show of the Heritage Awards in Xi'an started with a live broadcast of the online shopping exhibition. Huang Lu, the convener of the Grace [Intangible Heritage Construction] brand, accompanied by Wang Kai, the operations director of Xi'an Grace Ceramics, first visited the Hong Kong exhibition The Yunsha 2.0 scene area built momentum for the live broadcast ceremony and set off the first wave of small climax. In addition, Simiko, a popular Douyin expert, also visited the Xiangyunsha 3.0 material selection area, interacted with netizens in the live broadcast room, and distributed red envelopes, which increased the popularity of the live broadcast room.
At the live broadcast ceremony, Guo Junqi, general manager of Shaanxi Xinghong Real Estate Co., Ltd. and Xi'an Grace Ceramics, delivered a speech. He said frankly that in 2003, Shaanxi Xinghong Building Materials and Home Furnishing Company became the dealer of Grace brand in Xi'an. Over the years, the company team has continuously gained the support and trust of consumers through thoughtful service, and the Grace brand has developed into the most popular brand among the people of Shaanxi. One of the favorite and most trusted building materials and home furnishing brands. Through the virtual tour of the exhibition hall, I believe everyone will have a deeper understanding of the Grace brand and products, and experience the brand intentions behind the cultural heritage.
Subsequently, Li Rurang, general manager of Grace Ceramics Brand, delivered a speech via live video broadcast. He said that Grace's innovative Xiangyunsha ceramic tiles created a trend of cultural confidence and allowed intangible cultural heritage to enter the homes of ordinary people in a new way of expression. With the advancement of Grace's intangible cultural heritage integration plan, intangible cultural heritage has become Grace's highly recognizable and unique brand IP. "Use is the best inheritance" is not only our attitude towards intangible cultural heritage, but also It is an innovative way for the younger generation to experience intangible cultural heritage.
After many popular Douyin experts played their blessing videos, Huang Lu, the convener of Grace [Intangible Heritage Construction] brand, gained Douyin popularity among millions of fans with his full love for traditional culture. National style star Simiko came to the scene to support the platform.
Guests to help out
Subsequently, the theme film "Yellow Deer & Intangible Heritage Construction" was played at the event site. Explore more possibilities of intangible inheritance through innovative ways, and integrate intangible cultural heritage such as Xiangyunsha into modern installation art, making the intangible cultural heritage Xiangyunsha, modern art installations, and Grace's third-generation Xiangyunsha The slates are integrated with each other, allowing a dialogue between tradition and the times, and realizing the penetration of intangible cultural heritage in the young circle!
Huang Lu, the brand convener of Grace [Intangible Heritage Creation], also attended the Unbounded City Salon with Mou Li, Guo Junqi, and Simiko to discuss and interpret intangible heritage by sharing creative stories and innovative ideas about intangible heritage. More possibilities for inheritance!
After the Unbounded City Salon, the host announced on the spot that the specially invited Huang Lu and Simiko had officially joined the Grace Intangible Cultural Heritage Integration Plan, and the leading guests awarded them the appointment of "Grace Intangible Cultural Heritage Experience Officer" Book.
Grace's third-generation Xiangyunsha slate debuted in Xi'an
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Interpretation of Xiangyun Sha Rock Slab 3.0, male model T stage show, and welfare surprises to drive popularity
At the first show of Grace's third-generation Xiangyun gauze slate in Xi'an station, Hu Yi'e, Shaanxi regional director of Grace Tile, gave an in-depth interpretation of the new Xiangyun gauze 3.0 product. He said that the newly upgraded Xiangyun gauze slate Yarn products are no longer simply cloth pattern designs, but return to the origin, capturing inspiration from the complicated production process details such as Xiangyun gauze weaving, dyeing, finishing and drying, extracting the color, material and inspiration of the elements and integrating them into product development. Reshape the beauty of aura and design a variety of rock slab products with unique designs, colors and craftsmanship.
New Product Interpretation
Six fashionable male models wearing high-end fragrant cloud gauze costumes started a T-stage show that blended tradition and fashion. These Xiangyunsha clothing creations are inspired by the new Xiangyunsha ceramic tile 3.0 products, which can be described as a "cross-border masterpiece" in the fashion industry.
This time Grace [Intangible Heritage Creation] adopts a new Internet celebrity KOL model, which is carried out from three levels: communication power, topic power, and empowerment, opening up the channel for brand upward growth. In terms of communication form, [Intangible Cultural Heritage Construction] is based on Douyin and Weibo platforms, using the young intangible cultural ambassador Huang Lu at the top + the head KOL + the middle KOC to conduct a dual-platform matrix layout to maximize communication. In terms of topic creation, [Intangible Cultural Heritage Creation] integrates trendy youth culture and builds a context that young people can relate to, so that intangible cultural heritage can gain real inheritance vitality in contemporary society. In terms of sales empowerment, [intangible cultural heritage creation] is combined with the 818 Brand Day national linkage promotion to form a closed sales loop of "online traffic, offline transactions" to empower growth.
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Intangible inheritance, quality life
After 13 years, Grace insists on doing one thing!
Integrate Xiangyun yarn intangible cultural heritage weaving skills into products
In the past three years, Grace has continued to promote the intangible cultural heritage integration plan!
Cross-border art, fashion clothing, and design break the circle
Grice used "practice" to issue a clarion call to the times
"Using is the best inheritance!"
