Project name｜Jinshang·High-end women's clothing store
Project Address｜Guilin·China Resources Vientiane City Pedestrian Street
Project type｜High-end women's clothing
Bricks for project | Falabella 1.0
[Real shooting]
Falabella | TAD62F068P
As a high-end women's clothing store, Jinshang has been deeply involved in Guilin's high-end women's clothing market. Since its establishment, it has gained a large number of loyal fans and is now relocating to Vientiane City according to the needs of brand development. For commercial spaces, brand tone is closely related to space planning. Jinshang is positioned as a high-end women's clothing store, and its space planning must be different from common hypermarkets.
Falabella | TAD62F068P
Jinshang is different from the common store door opening to see the bottom at a glance. Instead, most of the space at the door is used as a transition space. The store door has also changed from a large-sized door to a delicate small door, and more The proportions of the concave display window make the clothes in the store looming, and the LED screen in the depth of the store has a precisely calculated angle so that every customer passing the store can clearly see the looping catwalk blockbuster through the window.
Although it seems that part of the in-store space has been abandoned, in fact it only turns the moving space that originally belonged to the store into an external entrance transition space. For the display of goods in the store The loss was not big, but it raised the tone of the entire brand by a whole section.
When you are attracted by the catwalk blockbuster through the window, and walk into the dark hallway corridor that is completely different from the bright colors of the entire neighborhood, your entire curiosity will be aroused, and as the small door is opened, the music of the catwalk gradually From weak to strong, you will be surprised to say "what kind of treasure store is this"~
Falabella | TAD62F067P
During the design, the designer tried to use a style to attract and lock in the customer group, and this style was best de-labeled. In the end, he chose to use "dark chocolate", "orange", "yellow", "Gold", "gray" and "white" are used to create a distinctive "industrial style". This industrial style is different from the sense of poverty brought by conventional industrial style. On the contrary, it will appear very high-end and textured, while not The beauty of different types of clothing can be well supported by being the most dominant one.
The closed entrance environment and the circulation lines in the store make customers willing to stay in the store longer, instead of just looking around and leaving. Since you are staying, please stay in the store. Choose two pieces of clothing you like in the treasure store!
— Falabella Series —
■ Series | Falabella 1.0 Series
■ Model number | TAD62F067P/TAD62F068P
■ Size | 600x1200mm
Delicate horse hair is used to express elegant taste, and Xiao uses warm colors to capture the warm charm. The unique textures and ever-changing colors of the Mattifa Labella series silently bring the most beautiful side of nature into your home.
[House plan]
[Designer]
Gao Junyi
【Honors received by the studio】
Outstanding Works of the Year at the 2020 Jintang Awards.
2020 Kapok Award, the most beautiful minimalist space of the year.
2020 Long Cheng Award for Outstanding Full Case Design Award.
Selected designers for the 2020 Guangzhou Home Fair Design Thousand Talents Plan.
Hosted by Guangzhou Design Week in 2019, nationally selected as the 40under40 Outstanding Youth in Design in China (Guangxi).
The 11th Fengfan Award 2020 China (Guangxi) Interior Design General Evaluation List Outstanding Grade Award for Residential and Commercial Spaces.
The 6th China (Guilin) Interior Design General Evaluation List in 2020-Excellence Award in the Living Space Real Scene Group.
The 6th China (Guilin) Interior Design General Evaluation List in 2020-Excellence Award in the Living Space Solution Group.
The 6th China (Guilin) Interior Design General Evaluation List in 2020 - Bronze Award in the Public Space Solution Group.
The 10th IDOL Award for Excellence in 2019·China (Guangxi) Interior Design General Evaluation List-Excellence Award in the Living Space Program Category.
The 10th IDOL Award for Excellence in 2019·China (Guangxi) Interior Design General Evaluation List-Excellence Award in the Living Space Real Scene Category.
The 10th IDOL Award for Excellence in 2019·ChineseNational (Guangxi) Interior Design General Evaluation List - Bronze Award in the Living Space Real Scene Category.
The 5th China (Guilin) Interior Design General Evaluation List in 2019 - Outstanding Work Award in the Living Space Group Program Category.
The 5th China (Guilin) Interior Design General Evaluation List in 2019 - Outstanding Work Award in the Real Scenery Category of Commercial Space Group.
The 4th China (Guilin) Interior Design General Evaluation List in 2018 - Outstanding Work Award in the Real Scenery Category of Living Space Group.
The 4th China (Guilin) Interior Design General Evaluation List in 2018 - Outstanding Work Award in the Living Space Group Program Category.
The 3rd China (Guilin) Interior Design General Evaluation List in 2017 - Outstanding Work Award in the Real Scenery Category of Commercial Space Group.
The 8th IDOL Award for Excellence in 2017·China (Guangxi) Interior Design General Evaluation List-Excellence Award for Public Space Reality Category.
2016 The 7th IDOL Frontier Award·China (Guangxi) Interior Design General Evaluation List-Excellence Award in the Living Space Program Category.
