# Living in one city, choosing a family, life starts from here
The "Chinese Home·2021 Report on Trends Affecting China's Habitat and Lifestyle" shows that in the past three years, young people born in the 1985s and 1990s have contributed the largest consumption amount and the fastest consumption growth rate in the online home category. Generation Z has emerged as the main consumer force and has shown a new generation’s attitude towards home furnishing——
From spending money to show others to spending money to make yourself comfortable
From the consumption power of young people to the youthful power of their homes, Generation Z people are not satisfied with a single label. They use "slash" to create more possibilities for themselves, integrate urban attributes into their homes, and use various home advertisements to express their views on the city. love. Therefore, Samit, who advocates the concept of "special love", launched the May 4th Youth Day special action of "Urban Rebirth, New Living Trend" and used 9 key words to unlock the living attitude of the new generation of slash I new youth.
Let’s take a look:
In the home scene of the Yueji era, what is the “source of happiness” for this generation of young people?
Keyword 1: Minimalist leader
"Home is a place of immersion, rest, and healing, and it is also the place most closely connected with oneself."
Today's young people live a more pragmatic life. They look inward and explore the new connotation of home, love the modern minimalist style, advocate black, white and gray colors, and pursue the life creed of "less is more" and the life attitude of "disengagement". This minimalist lifestyle is not only a re-understanding of oneself, but also a redefinition of freedom.
Keyword 2: Slash big player
"Even if conditions are limited, you still have to work harder to get closer to your ideal life."
Generate a lot of inspiration in a limited space - the home scene should be able to be switched in multiple ways, integrate office, entertainment and fitness, and meet your multi-functional needs for space like a Transformer . Their unrestricted imaginations and unrestrained attempts not only make efficient use of space, but also re-establish order in the home.
Keyword 3: Color quality and detail control
"The beauty of life is the design of every wall, floor, vertical and horizontal, all with care.
The requirements for appearance go deep into the details, and the vision for "home", "living" and the future are all fully expressed in an exclusive private residence. They know better what they really want and care more about real quality experience rather than so-called trends. Every detail of this kind of home shows their love and attitude towards life.
Keyword 4: Urban Nomad
"Although plants can't talk to you, their silence is real and powerful."
The vitality that green plants bring to people and the healing that lasts over time cannot be replaced by cold steel and concrete. This generation of young people brings nature home and is healed at home. As a result, the pastoral pastoral-style natural comfort has become the best life style for this generation of young people’s “daily anti-emo” lifestyle.
Keyword 5: Food Socialist
“There is no greater love for home than the steaming heat of life rushing towards you. ”
A small kitchen carries the fireworks in young people’s lives. It is warmth, reality, richness and joy. "Gourmet socialites" enjoy the process of cooking. They love to eat and are good at cooking. They can cook well in the kitchen and produce "blockbusters" in the hall, so that they can fill the eyes and stomachs of themselves and their relatives and friends at any time.
Keyword 6: Atmosphere Master
"Those unfinished dreams are worthy of being placed at home and placed well."
As representatives of "living alone and privileged", they don't listen to what's going on outside the window and focus on what they love: watching movies, listening to vinyl, drinking whiskey... In this In space, any imagination, creativity, and behavior can be liberalized and rationalized. This generation of young people also have a full sense of atmosphere at home. Always ready to throw an inspired fantasy party.
Keyword 7: Wild Collector
"Spring is born, summer is long, autumn is harvested and winter is stored - live the days into poetry and turn the time into wine."
Home is not about its size. Living among everything you like is the most beautiful thing. For them, the dazzling array of beloved objects in the house carry new memories and stories. When time at home opens a mode with a sense of historical depth - home, thenIt has become a paradise outside of reality.
Keyword 8: Smart Ranger
"If you have felt its temperature, you will know that technology is not cold."
How to spend the 8 hours outside of work so that you have a completely different state and possibility? Home, as a small ark carrying life, "freeing hands" has become the first priority. In this life scene with a futuristic sci-fi feel, "from the kitchen island to the washing machine, dryer to sweeping robot...everything you can think of is connected to the Internet and can "move by itself"!
Keyword 9: "The King of Transformation"
"Living creatively is the highest fashion in ordinary days."
Online workers build exclusive office areas at home, fitness experts build gyms on the balcony, cat slaves build cat villas in the originally small living room, and exquisite pig girls put the bathtub Put it on the balcony... The pursuit of local aesthetics has created a group of young people who love tossing. They abandon traditions and conventions and express their individuality in this space like a king.
The above 9 keywords correspond to 9 personalities. Each personality interprets his own life state in his own space. The new generation of urban youth are exploring their own lifestyle and redefining their homes.
With the theme of "Urban Rebirth and New Living Trend", Samit launched the "Special Love" Confession Season of the May 4th Youth DayThe activity starts from "new attitudes to the city, new generation of youth, new life in the city, and new concepts of living" to try to have a direct dialogue with this generation of young people.
Samit has always listened to the voices of young people and responded to their "special love" ideals of home with the best design.
