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There is a popular saying in the building materials market: "Service truly begins when shopping ends." Good service is one of the decisive factors that distinguish a brand from bad.
01
Trust starts with service
Service starts with details
In the actual economic downturn, faced with oversupply and serious homogeneity today, it is undeniable that all walks of life are working hard to buck the trend and break the situation. As a low-frequency, low-attention building materials industry, how will it buck the trend and break through? Think deeply, in fact, trust between people is the strongest bond in this era. How to establish a strong bond of trust with consumers to form a fission cycle of diversion-transaction-repurchase. Service is a good cutter. Entrance.
Trust starts with service, and service starts with details, paying more attention to consumer purchasing experience and value perception. Market development has entered the era of trust marketing, which is user-centered, providing high-quality services, focusing on user experience and sense of gain, and establishing trust with users is the core of sustainable development of marketing in the new era.
From each user's acquisition of massive amounts of information online, to the moment they step into a ceramic tile store, through the guidance and introduction of store staff, to the provision of space solutions, to on-site measurement, delivery, installation, delivery, after-sales, etc. With all kinds of services, it can be said that every step of buying bricks is full of details.
Grace Ceramics has a deep insight into the urgent needs of consumer services, and has comprehensively upgraded the brand U Butler service system with the core concept of customer satisfaction as the guide and service as the basis. After half a year of in-depth research and continuous communication and exchange, high-quality service standards have been established in every link from pre-sales, sales to after-sales, and organized into a new Grace U Butler service system that can be implemented and exported. These include: "Grace Stone Slab Precision Delivery Service" (for slate processing services) and "Anju Delivery Service" (for terminal retail services), which solve all the doubts of consumers in the process of purchasing bricks and help store personnel establish professional service image and create a reputation store worthy of consumers' trust.
02
"Grace Slab Precision Delivery Service"
Born for delivery, solving the pain points of rock slab delivery
At the moment when rock slabs are booming, many small brands do not have the qualifications for professional rock slab processing, often resulting in product defects due to irregular paving operations.If it is cracked or damaged, consumers will accidentally fall into the dilemma of spending money to buy something uncomfortable.
As one of the participants in the formulation of the domestic "Ceramic Slate" standard, Grace is well versed in the processing of rock slabs, and has launched the "Grace Stone Slab Precision Delivery Service", both in terms of material selection and installation methods. There are standards to follow, and we cooperate with PICC insurance companies to ensure product quality and eliminate consumers' worries.
03
"Housing Delivery Service"
Taking "peace of mind" as the basis and "satisfaction" as the criterion
The purpose of "Home Delivery Service" is to provide consumers with peace of mind and satisfaction during the service process of "conceiving, designing, decorating and delivering" their new homes.
We provide comprehensive explanations from 20 steps in simple terms, covering all aspects of consumer services, and build a "home delivery" service standard system belonging to the Grace brand to create value for customers and become a warm ceramic tile brand.
In 2022, the Grace U Butler service system will be completely upgraded, and the service content will be more professional and comprehensive. In order to allow consumers to enjoy the best service, we are willing to do it with terminal stores across the country. better.
The new "U Butler Service System" will be launched soon, so stay tuned!
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