The bathroom space is a place of great humanistic philosophy. It is a mirror of human pursuit of a better life, enjoyment of a better life, love of health, all art of life and human spiritual civilization.
In the development of bathroom culture, FAENZA combines the brand's artistic genes to connect art and life through design. In 2020, Mr. Huo Weichao, general manager of FAENZA's sanitary ware division, based on the brand concept of "half art and half life", systematically carried out FAENZA's brand strategy, brand development strategy, product research and development strategy, marketing management strategy, etc. upgrade. He focuses on core values, comprehensively builds systematic competitive advantages, actively explores new models to promote corporate development through cross-border cooperation, design-driven, channel upgrading, etc., and sets an example for the industry.
At the China Home Furnishing Brand Builders Summit on December 25, 2020, Mr. Huo Weichao won the honor of "Brand CEO of the Year at the China Home Furnishing Brand Builders Summit". On December 29, 2020, "Proposal for a Better Life - NetEase In the 2020 China Home Furnishing Champions List and Tuoge Award Ceremony, he won the honor of "2020 China Home Furnishing Champions List Outstanding Young Leader of the Year"
Living Your Art
The yearning for a better life is equal to all living beings. "Providing products and services that integrate art and life, and leading an international artistic home lifestyle" is the mission and vision of a better life given to FAENZA by Mr. Huo Weichao. For this mission and vision, Mr. Huo Weichao laid out the brand development strategy, starting from From brand positioning, product R&D and design, brand visual output, brand space life culture creation to the breakthrough of terminal designer channels, comprehensive and efficient marketing measures have been carried out to comprehensively promote FAENZA's high-end internationalization process.
Under the coordination of Mr. Huo Weichao, FAENZA launched a brand promotional video that is consistent with the brand concept of "half art, half life". In this promotional video, art and life are integrated and sublimated, elegance is forged, purity is shown, and the lasting notes of life are played with a powerful artistic pulse.
In addition, FAENZA also collaborated with singer Alan Alan to launch the brand song "Living your art", which interprets the artistic realm of "half art, half life" through Alan's unique voice. "Immerse yourself in the elegance-filled present and enjoy every pure moment." FAENZA uses music to pay tribute to artistic life.
Design driven, leading high-end
Standing at the forefront of international design and using design to lead artistic lifestyle, Mr. Huo Weichao integrates international high-end design forces, promotes the brand's high-end internationalization process, and creates an artistic path of high-end design for FAENZA.
FAENZA teamed up with the famous Italian architectural designer Emiliano Onesti to achieve a comprehensive upgrade of the FAENZA display LS system. In 2020, with the economy downturn and sales transformation, Mr. Huo Weichao saw the opportunity and led FAENZA dealers to implement the new style showroom nationwide. The new style showroom presents a sense of design and artistry that adapts to the aesthetic preferences of mainstream consumer groups. , creating an immersive international art shopping experience, improving consumers' awareness and recognition of the brand's high-end art, increasing the terminal unit value by 30%, and truly achieving growth against the trend.
Design is a process from imagination to concreteness. Mr. Huo Weichao focuses on creating products and brand images through design, and is committed to realizing his ideas about creating an artistic life. FAENZA has innovatively developed the Cirkle Series, an international high-end suite. Different geometric structures can be freely used, from opposition to coexistence, creating a bathroom space full of artistic tension with a simple and highly designed appearance.
Cirkle Series
FAENZA and Singapore's BLAKK company jointly upgrade FAENZA's new artistic vision, create art suitable for daily life with an international perspective, and decorate artistic life with design. Once FAENZA's new artistic vision was launched, it received unanimous praise from consumers, designers and the industry.
At the same time, Mr. Huo Weichao has planned offline outdoor brand marketing. By launching FAENZA's new visual art images on high-speed railways and airports across the country, he has lit up the city's artistic light and helped consumers follow the beautiful path and discover artistic life.
Chengdu Shuangliu Airport
Xi'an Xianyang Airport
Shanghai Hongqiao Station
The artistic and cultural attributes generated in the context of the times are reflected in people's daily needs. Design has become a language, evolving life and achieving art.
Only by deconstructing the appearance of life can we understand the logic behind the birth of artifacts. FAENZA Design connects life and art, allowing lifestyles to evolve with the times.
Art integrates into life and injects soul into home space. Huo Weichao first emphasized the brand's insight into life, and FAENZA infused this insight into the space design of each product.
In order to fully demonstrate the artistic quality and pursuit, FAENZA and international design giants Yang Mingjie, Leonid Krykhtin, Emiliano Onesti, and Kelvin Goh jointly launched four artistic aesthetic co-branded spaces, using exquisite design language, combined with FAENZA Shah's outstanding series of products present people with a model of the combination of art and reality.
Design creates a better life, and design touches the future. Mr. Huo Weichao pioneered the development of designer channels with a pioneering perspective. FAENZA has joined forces with ten Asian design art classes to build design territories in Guangzhou, Chengdu, Shenzhen and other places, providing design theories, methods and trends for many designers. In addition, Design Creates a Better Life - FAENZA Ten Class Designer Alumni Association was held offline, creating a unique venue where design thinking, design concepts, and design methods were held.This can collide and fuse freely.
FAENZA X Ten Lessons on Asian Design Art
Design creates a better life - FAENZA Ten Lessons Designer Alumni
"Focusing on the growth of designers, cultivating design elites for the times", under the leadership of Mr. Huo, FAENZA has carefully expanded the circle of designers, built an international design learning platform, and promoted the progress of China's design power. .
Quality traffic empowers terminal marketing
An epidemic has caused many companies to pay attention to online marketing methods. Under the adverse circumstances, Mr. Huo Weichao has insight into the diverse needs of consumers, uses digital marketing to promote sustainable business development, and uses super IP+ scenario-based coverage to achieve brand success. Sales jump.
FAENZA integrates high-quality online traffic and links with the Douyin platform IP project "Douyin Home Home Festival". The traffic accurately empowers terminal stores. In 2020, the brand exposure exceeded 100 million. Online traffic continues to go out of the circle to accurately guide offline traffic. FAENZA opens new channels for terminal cargo and passengers in the four major regions of South China, South China, Southwest and Northwest China. It uses heavy resources to blast the spread and continue to increase the volume and accumulation of activities. Capacity for customers and create the growth of the brand.
From product development to marketing, Mr. Huo Weichao continues to help FAENZA plan a new blueprint and lay out a new chapter in marketing! Keeping up with the trend of the times, grasping consumer demand, using products to support the brand, and using services to promote the brand, FAENZA received numerous honors in 2020. In the 2020 Foshan Gaoming District Government Quality Award, FAENZA won the 2020 Foshan Gaoming District Government Quality Award. Foshan Gaoming District Government Quality Award; in the "Discovering the Value of Product Power - 2020 Chinese Real Estate Enterprises Trust - Top Ten Home Furnishing Brands Selection", FAENZA won the 2020 Real Estate Enterprises Trust - Top Ten Home Furnishing Brands; in the "Intelligent Number Driven" New Growth—2021 (First) Digitalization of China’s Home Furnishing IndustrySummit", FAENZA won the Influential Brand Award and Consumer Favorite Award in the 2020 China Home Furnishing Brand Power List; in the "Proposal for a Better Life - NetEase 2020 China Home Furnishing Champions List and Tuoge Award Ceremony", FAENZA Faenza FAENZA won the Outstanding Influence Brand Award in the 2020 China Home Furnishing Champions List. In the future, FAENZA will continue to use international design high-end bathroom ware to let more people enjoy the art, elegance and purity of life.
