On September 23, the press conference of "New Trend of National Rhythm and Inheriting Beauty - Guanzhuhuamai "Walking in Bashu" Series New Products and Launch of the Fourth Koi Festival" was held grandly in Foshan, Guangdong , brand spokesperson Dilraba Dilraba came to the scene to help, Ye Delin, chairman and president of New Pearl Group, and senior executives of various departments of the group, Professor Li Lin, a well-known Bashu cultural scholar, researcher at Sichuan Museum, and member of the academic committee, as well as core Guanzhu distributors from all over the country Business representatives, partners and representatives from various media attended the press conference to witness the launch of the new products of Guanzhu Huamai's "Walking in Bashu" series.
As a national ceramic tile brand, Guanzhu Ceramics inherits Chinese culture, shapes Chinese aesthetics with oriental beauty, and strives to make "Chinese ceramics become a Chinese trend". As an IP product of Guanzhu Ceramics, every piece of Huamai inherits China is beautiful. The live broadcast room of Guanzhuhuamai's "Walking in Bashu" series of new product launches received 12.327 million likes, and #Dilraba golden backless cheongsam style# and other 5 related topics. On the Weibo entertainment hot search list, the event received a total of 1.04billion + exposure on the day. Dozens of media including Xinhuanet reported on the wonderful event of this conference It was reported and attracted widespread attention in the industry!
Guanzhu Chinese Style "Five Senses" Experience Show
Reproduce the aesthetics of Bashu culture for thousands of years
Guanzhu Huamai's "Walking in Bashu" series new product launch conference, created by a team of well-known domestic directors, an innovative way of integrating oriental culture and modern dance to interpret Guanzhu Huamai's new series of "Walking in Bashu" The story takes the audience through the time-traveling Chinese-style creative "Five Senses" experience show, allowing them to immerse themselves in the cultural heritage of the new products of the Guanzhuhuamai "Walking in Bashu" series, giving the audience not only a five-sense experience, but also more It is to wander in the traditional aesthetics of the legendary Bashu culture.
Huamai "Walking in Bashu" new product series
Shaping Oriental Aesthetic Confidence
At the press conference, Deng Yong, vice president of New Pearl Group and general manager of the Marketing Management Center, said in his speech that with the improvement of national cultural confidence, the consumer market for domestic products has become increasingly prosperous, integrating Chinese culture, increasing independent innovation, and diversifying Domestic brands with precise marketing are leading new fashions and trends in the consumer market. As a national ceramic tile brand, Guanzhu Ceramics keeps up with the trends of the times, stimulating brand vitality with traditional culture, and promoting product upgrades with ingenuity and quality. It inherits Chinese culture and highlights the aesthetics of oriental national charm in persistence, and in innovation Find answers and find a way out. As the representative of "Chinese ceramic tiles", Guanzhu ceramic tiles will continue to practice cultural inheritance and show the cultural confidence of Chinese ceramic tiles to the world.
▲Deng Yongzuo, Vice President of New Pearl Group and General Manager of the Marketing Management Center, shares brand strategy themes
Professor Li Lin, a well-known scholar of Bashu culture, researcher of Sichuan Museum, and member of the academic committee, shared the theme of "Shine Bashu for a Thousand Years" at the meeting. "The development and glory of Bashu culture also witnessed the multiple sources and prosperity of Chinese civilization, mutual learning and The historical process of integration Inherits classic culture and brings cultural and creative products into thousands of households ”
Professor Li Lin’s sharing gave the audience a new understanding and recognition of the Bashu cultural elements of paper, bamboo, brocade and ground. This new product of theGuanzhuhuamai "Walking in Bashu" series is based on the long-standing Taking the splendid Bashu culture as the source, we create original Chinese ceramic tile products with cultural value to meet the cultural needs of consumers.
▲Li Lin, a well-known scholar of Bashu culture, researcher of Sichuan Museum, and member of the academic committeeProfessor shared the theme of "Shine the Thousand Years of Bashu"
Pan Han, general manager of the Guanzhu ceramic tile brand, pointed out that in recent years, Chinese people have highly recognized traditional culture and domestic products. Domestic products that attach equal importance to quality and beauty are what consumers are currently demanding. Guanzhu Ceramics Adhering to the original intention of inheriting the Chinese cultural heritage and deeply exploring the Chinese regional civilization, in 2021, it launched its first cultural and creative product in conjunction with People's Daily Cultural Creativity - "Guanzhu Huamici" IP1.0 product After the "Dragon Veins of Kiln Treasures" and "Impressions of Dunhuang" series, we continue our cultural and creative journey and enter the splendid cultural land of Bashu for thousands of years, and have upgraded the "Guanzhu Hua Vein" 2.0 new product.
▲Pan Han, General Manager of Guanzhu Tile Brand, shared the theme of Guanzhu Huamai's "Walking in Bashu" series of new products
Using one brick to interpret one thing and one scene, the second station of Guanzhu's "Huamai" IP product is inspired by Bashu culture, extracting the four representative Bashu cultural elements of bamboo, brocade, paper and ground, and integrating contemporary trend design aesthetics , advanced scientific technology and innovation to launch the new product series of Guanzhuhuamai "Walking in Bashu". Adhering to the concept of "inheriting beauty in every piece", the culture and connotation of Bashu for thousands of years are contained in every brick and tile of "Walking in Bashu", interpreting the cultural charm of Bashu and promoting "China "Tao" is entering the "Chinese trend" on the international stage as an original and powerful country!
▲Guanzhuhuamai "Walking in Bashu" new product
▲ Jia Shiguang, general manager of Mingzhu Kezhu, shared the theme of "Beautiful Quality Service" and provided consumers with a good service experience with the "Mingzhu Kezhu Slab Precision Delivery System".
Guanzhu "Huamai" joins hands with Dilireba
Interpreting the concept of beautiful living together
At the press conference, Dilireba, the brand spokesperson of Guanzhu Ceramics, appeared in a delicately tailored elegant cheongsam, showing off the beauty of the East. Not only did he interact affectionately with Guanzhu Little Red Brick, he alsoexpressed his love for the new product series of Huamai's "Walking in Bashu". Regarding home life concepts and life aesthetics, Dilireba, the brand spokesperson of Guanzhu Ceramics, said that she prefers high-quality and distinctive products to create a comfortable home. Just like Guanzhu Ceramics, it is a quality space with cultural value that can heal oneself.
Dilraba, the brand spokesperson of Guanzhu Ceramics, even teached on-site how to shoot Chinese-style fashion blockbusters of home life using the new product space of Guanzhu Huamai "Walking in Bashu".
In order to thank Dilireba, the brand spokesperson of Guanzhu Ceramics, for attending the press conference, Ye Delin, chairman and president of New Pearl Group, presented the customized creative ceramic tile paintings to the spokesperson Dilireba.
▲The ceramic tile painting as a gift from the group: it is printed using the world's most advanced glaze with a high-resolution CRUSE scanner and 22 sets of ink channels.
At the meeting, the national launch of Guanzhu Huamai's "Walking in Bashu" series of new products and the fourth Guanzhu Koi Festival were officially launched, from September 24th to October 16th, Guanzhu Madness Generous koi benefits such as koi coupons, C-position explosive surprise prices, Golden Crown quality service, and annual koi awards will be staged on a large-scale fan scene. Welcome to the store for detailed inquiries and rush purchases. In this golden autumn season, join the brand spokesperson of Guanzhu Ceramics Dilireba renovates her home together.
▲The national launch of Guanzhu Huamai's "Walking in Bashu" series of new products and the launching ceremony of the fourth Guanzhu Koi Festival
The "Light of Domestic Products" Guanzhu Ceramics inherits the long-standing traditional Chinese culture, from ingenuity and intelligent interpretation, to "national trend" concept design, to the implementation of "domestic products" cultural and creative IP, continuous upgrades and iterations, step by step Following the drumbeat of the times, it has become the source of enlightenment for the inheritance and enlightenment of the national trend culture in the home furnishing industry, effectively giving Chinese ceramic tiles and Chinese culture new vitality. The new trend of national charm and the inheritance of beauty. Guanzhu takes pottery as its root and the city as its context. It will continue to expand its cultural and creative journey, make Chinese pottery a Chinese trend, and show the beauty of China to the world!
▲Taking a group photo at the press conference
